What is Podcasting and How Can it Help Me?

Podcast: Play in new window | Download

Podcasting is an amazing and exploding new media that, if done professionally, can reap great rewards for your business or yourself personally.

Who are the Hosts of this Podcast About Podcasting?

I’m Mike Russell and my co-host and wife is Izabela Russell and we’ve been podcasting since 2012. We like to think of this era as the new wave of socially savvy podcasters. Podcasting has been around since 2004 / 2005 and was even around as a “social media platform” before social media really existed. There was no Facebook or Twitter when the first MP3 podcasts were hitting RSS feeds.

We’re also the founders of the UK Podcasters online community of everyone who’s a podcaster inside the United Kingdom. This year we also created the first European podcasting conference in a decade called #ukpod14.

What are the Benefits of Podcasting?

This is how starting a podcast can help you.

It will connect you to people that you never knew existed. Many of the best business relationships we’ve formed – for our audio production and audio branding company Music Radio Creative – have come to us as a result of simply podcasting and immersing ourselves into the community.

Through this exciting medium we’ve even made amazing life long friends all over the world that we could not have found any other way. Is this enough to get you excited about podcasting?

It’s time to dive in with us and subscribe to our Podcast About Podcasting. Leave a comment and say hello if you listened to this episode!